#328 - The Do's and Don'ts of Jury Research in Medical Malpractice Cases

Podcast: The Litigation Psychology Podcast · Courtroom Sciences

Opublikowano: 2026-09-14

Sarah Burton, Ph.D. joins Bill Kanasky, Jr., Ph.D. to talk about some do's and don'ts of jury research in medical malpractice cases. Sarah's Don'ts: - Don't go into a focus group expecting to predict the verdict - the purpose of focus group research is to understand how jurors interpret the evidence and what does and does not resonate - Don't start your research with a mock trial - focus groups (exploratory research) should be the first step in jury research rather than mock trials which are confirmatory research projects ...