TheBitCast

From $2M To $24M In Three Years. Why Katie's Is Thriving.

Podcast: Taste Radio · BevNET Inc.

Opublikowano: 2026-09-15

Building a thriving CPG brand wasn't Katie Lee's plan. It was a crisis response that evolved into a national business. When the COVID-19 shutdown threatened her four St. Louis restaurants and the livelihoods of 150 employees, the chef and restaurateur created a line of frozen pizzas simply to keep her team working. That pizza became the foundation for Katie's, a CPG brand that has grown from roughly $2 million in revenue in 2023 to a business on pace to surpass $24 million in sales this year. The brand is also headed for more than 6,300 retail doors by year-end, including every Target...