Episode 3 | What Next-Gen Donors Actually Want | Dr. Michael Moody

Podcast: The Better Way Nonprofit Podcast · Derric Bakker

Opublikowano: 2026-09-15

The old script was give first, then get involved. For younger donors it has flipped, and most nonprofits are still fundraising off the old one. In this episode, host Derric Bakker welcomes Dr. Michael Moody, Professor of Philanthropic Studies at Indiana University's Lilly Family School of Philanthropy and co-author of Generation Impact: How Next Gen Donors Are Revolutionizing Giving. Together they explore the shifting paradigm of youth generosity and unpack why traditional donor journeys no longer produce results with rising generations. Rather than generosity fading among younger donors, the traditional script has reversed. Next-gen donors...