Episode 1 | Relational Fundraising: The Origin of The Better Way | Andrew Olsen

Podcast: The Better Way Nonprofit Podcast · Derric Bakker

Opublikowano: 2026-09-15

The Better Way did not start with a book. It started with two people in the same profession, looking at the same problem from opposite seats. In the premier episode, host Derric Bakker is joined by Andrew Olsen, President of DickersonBakker and two-time bestselling author. Coming from oppposite sides of the profession, major gift consulting and direct response marketing, they reached the same diagnosis: rising acquisition costs, revenue concentrating into the top few percent of donors, and programs optimized for volume rather than relationship. Derric and Andrew discuss what broke, why standard campaign metrics hid...