Is AI About to Take Over iGaming Marketing? | With Optimove | Ep. 861

Podcast: iGaming Daily · SBC Media

Opublikowano: 2026-09-17

AI isn't just helping iGaming marketers work faster it's beginning to change how they work altogether. On today's episode of iGaming Daily, Fernando Noodt is joined by Rony Vexelman, VP of Marketing at Optimove, and Shai Frank, SVP of Product and GM of the Americas at Optimove, to explore how artificial intelligence and AI agents are transforming CRM and player engagement. Rony explains how marketers are increasingly moving from manually executing individual tasks to working alongside AI agents, while Shai explores a future where marketers define the outcomes they want and AI handles more of t...