Rocks, Pebbles, Sand: Retail Media Eras (Part 2 of 2)

Podcast: Retail Media Breakfast Club · Kiri Masters

Opublikowano: 2026-09-17

Why do good retailers make bad ad tech decisions? In part two of my series on the different eras of retail media, I’m expanding on my recent article for The Drum, and exploring why choosing the right technology is only part of the equation. The bigger question is: What role does your retail media network actually play in the media plan? Drawing on insights from Co-op Media Network’s Dean Harris and Ace Hardware’s Molly Hjelm, I look at the different end states for retail media networks, from scaled walled gardens to specialist player...