Build Marketing Around Proof, Not Pitches with Lena Waters

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-09-17

Lena Waters is a marketing executive and advisor who specializes in the inflection point where product-led growth meets enterprise scale. She has built and led global marketing teams across growth, demand, and brand at companies including Grammarly, DocuSign, Responses, and Lookout, and most recently served as CMO at Notion. Across those roles, she's operated both enterprise and product-led growth motions and developed a point of view on how the two can reinforce each other rather than compete. Lena joins Jon Miller and Sydney Sloan to share her controversial take: stop trying to persuade your...