Audio Advantage: Shaping the Next Era of Programmatic Audio with Soundcast’s Violaine Cabrol

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-09-17

In this episode of Life in Digital, host Daniel Bolter is joined by Violaine Cabrol, US Managing Director at Soundcast, to explore the evolution of digital audio and the opportunities shaping the next era of programmatic advertising. Violaine shares her career journey into AdTech and audio, as well as how SoundCast is helping publishers and advertisers navigate the unique challenges of the audio ecosystem. The conversation explores the changing SSP landscape, the shift from buying on pure scale and reach towards quality, curation and intent, and why audio requires a different approach to technology and measurement. Daniel...