#303: Why Her Viral Post Almost Killed her Business

Podcast: The Inventory Genius Podcast · Ciara Stockeland

Opublikowano: 2026-09-15

Have you ever hit that ultimate milestone—a product going viral and cash pouring in—only to look at your bank account later and ask, "Where did all the money go?" In this episode of the Inventory Genius Podcast, I’m solving a classic money mystery: how scaling up your product options can quietly drain your cash flow. I share the story of a client who expanded her inventory after a massive viral surge. She added new colors, add-ons, and product lines, expecting momentum to double. Instead, product complexity created stock sitting in boxes, frozen cash on shelve...