Inside the South Korean Wine Market with Juhee Ryou IWA from Ethica Wines | Asia Wine Market

Podcast: Italian Wine Podcast · Italian Wine Podcast

Opublikowano: 2026-09-18

Welcome to the Asia Wine Market and Episode 2794 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova is in conversation with the Regional Sales Manager for South Korea at Ethica Wines and VIA Italian Wine Ambassador Juhee Ryou IWA. Juhee offers an overview of the South Korean wine market, from its key cities, consumer groups and distribution channels to recent market developments. She explores what Korean consumers are drinking, how Italian wines are performing, which regions and styles have the greatest potential, and where Italian wine faces competition. Key Takeaways: U...