Ingredient Marketing, Reinvented – Fred Schonenberg on the Blueberry Boost Accelerator

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-09-18

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), , is joined by VentureFuel Founder and CEO Fred Schonenberg. VentureFuel is an innovation advisory firm that helps major brands, such as Netflix and General Mills, unlock growth through startup collaborations. The USHBC partnered with VentureFuel last year to launch the Blueberry Boost Accelerator, a first-of-its-kind program supporting emerging brands using blueberries as a prominent ingredient. Schonenberg reflects on the first year of the program, and builds anticipation for the second accelerator cohort and live...