A/B Testing

Podcast: Human Factors Minute · Human Factors Cast

Opublikowano: 2026-09-20

...and now for another Human Factors Minute! A/B testing is a randomized experimentation process in which two or more versions of a single variable, be that a web page or page feature, are shown to users to figure out which performs better. The “A” refers to the “control”—the original format and the “B” is a variation of that. It is also known as split testing because you split the sample of users where one half uses one version A, and the other half uses the “B” version. Say for example, you wanted to test out the effect of the location of a...