The Trends Reshaping Retail Advertising with Advertising Week’s Ruth Mortimer

Podcast: Retail Remix · Retail TouchPoints

Opublikowano: 2026-09-21

This episode is brought to you by National Retail Federation. AI, creators and commerce media are transforming how retailers reach consumers, but figuring out where to invest is getting more complicated. As discovery shifts beyond traditional search and shoppers become increasingly value-conscious, marketers need to understand not only where consumers are spending their time, but what actually earns their attention. Ruth Mortimer, Global President of Advertising Week, has a front-row seat to the trends shaping the industry. Ahead of Advertising Week New York, she joins host Kate Robertson to explore how creators are becoming...