Closing the Gap Between Commercial Plans and What Happens on the Shelf - with Stephanie Lilley of Reckitt

Podcast: The AI in Business Podcast · Daniel Faggella

Opublikowano: 2026-09-15

For consumer goods companies, the gap between the commercial plan agreed at head office and what gets executed on the shelf is one of the costliest disconnects in the business — investment goes out against activity that never happens, and revenue never arrives against activity that does. ​ In this episode, Stephanie Lilley, VP of Transformation for Europe at Reckitt, examines why rigid rep call cycles and fragmented store-level data keep that gap open, and where AI is starting to close it — from image recognition that verifies in-store compliance to dynamic routing that sends field teams to the stores with the highest return...