How Gamification Can Increase Relationship Growth

Podcast: Banking Transformed with Jim Marous · LLH Media

Opublikowano: 2026-09-21

Somebody is going to walk an extra lap around the block tonight because the ring on their watch isn't closed. Nobody is paying them to do it. That is gamification, and it is the most reliable behavior change tool built in the last 20 years. It also runs on a number somebody invented. 10,000 steps was never a medical standard. It was the name of a pedometer sold in 1965, and no study sat behind it. Jim Marous opens this Banking Insights episode by explaining what the mechanic really does, and that most banks and credit unions...