The Health Marketing Daily | Millions take calcium and vitamin D | Non-GMO Project's non-ultraprocessed label expands to | Flings Considers Full Portfolio Pivot With

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-09-22

The Health Marketing Daily — September 22, 2026 In this episode: • A landmark review of over 153,000 adults challenges one of Europe's most trusted supplement combinations, with major implications for how brands position calcium and vitamin D products. • The Non-GMO Project's new anti-ultraprocessed food label is gaining rapid traction at retail, signalling that UPF-free positioning is becoming a mainstream front-of-pack marketing tool — not just a PR talking point. • Protein snack brand Flings is weighing a full portfolio pivot into chocolate bites, illustrating how margin pressure is forcing functional snack brands to chase high-growth protein formats — even at the cost of their original identity. • A new German cli...