Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-09-22

Bobby Stephens leads the US retail and CPG practice at Deloitte Digital, and he came on right after his team published their 2026 B2C commerce research, Bridging the commerce divide, which surveyed 550 B2C commerce leaders and 1,000 consumers and found the two groups describing what sounds like two different businesses. The gap is not in anything exotic. It sits in the table stakes, in finding a product, confirming it is in stock, checking out, getting an order update, and making a return. As Bobby puts it, merchants think they are doing a better job at checkout than...