Seth Godin—AI Has a Design Problem

Podcast: Invisible Machines podcast by UX Magazine · Invisible Machines

Opublikowano: 2026-09-22

Three years after The Song of Significance, Seth Godin returns to Invisible Machines on the day his new book arrives, The Knot: Problems Can Be Solved. The compression of his body of work is now a sorting tool. Most stuckness is not a lack of information, it's an entanglement—two incompatible wants held at once. Effort doesn’t help. You stay stuck until you name the pin, pull it out, and loosen the knot. Josh and Robb press him on what that means when the change agent is AI. Seth’s first move is not “p...