Sonic Identity: How Brands Build Recognition Through Sound | Sami El-Quqa

Podcast: Audio Branding · Jodi Krangle

Opublikowano: 2026-09-23

“I would say they really need to not position themselves as a recording studio or a music studio, but to position themselves as a sonic branding agency and to understand that the first, most important part of the process is understanding the brand that you’re working with. If you’re coming into the industry as a freelance composer and that’s your approach, I’d suggest trying to work with a sonic branding agency at first to understand the process, then maybe venturing off and figuring it out by yourself. But we’re not a music studio. That’s a position I...