Niels Hower, Meatless | The Rise of Hybrid Foods in Alternative Protein

Podcast: Protein Production Technology Podcast · FPG Media

Opublikowano: 2026-09-23

In this episode of the Protein Production Technology International Podcast, we speak with Niels Hower from Meatless about the growing role of hybrid foods in the future of alternative protein. Drawing on recent consumer insights, Niels explains why taste, texture, nutrition, and familiarity remain the biggest drivers of consumer adoption. He discusses the lessons learned from the first wave of plant-based products, why hybrid meat-and-plant products are gaining momentum, and how manufacturers can better meet consumer expectations while supporting a more sustainable food system. Whether you're involved in alternative proteins, food innovation, or consumer research...