The Fundraising Advice That Feels Wrong, But Works

Podcast: You Are What You Give · Avi Zimmerman

Opublikowano: 2026-09-23

What if the fundraising practices that feel most natural are actually the ones holding you back? After more than four decades in fundraising—and helping raise more than $3 billion for important causes—Kevin Gentry has reached a striking conclusion: much of what works best in fundraising is counterintuitive. In this episode of You Are What You Give, Kevin and I explore what separates transactional fundraising from transformational giving. Why doesn't simply demonstrating greater need necessarily inspire greater generosity? Why can it sometimes be easier to raise $1 million than $10,000? And what changes when...