Relevance is Revenue: Gap’s Secret to Winning

Podcast: Frontier CMO Podcast by Think with Google · Presented by Think with Google

Opublikowano: 2026-09-17

Gap Inc. is having a moment and Damon Berger, an SVP who leads marketing shared services across the company’s portfolio of iconic brands, is focused on turning that moment into momentum. Live from Google’s Rethink Retail event in New York, he joins Josh on stage in front of 350 retail marketers to unpack how Gap Inc. is blending entertainment, cultural relevance and AI to drive sustainable business growth. From viral YouTube campaigns with KATSEYE, Young Miko, Mr Beast and more, to pioneering employee-creator programs, discover how one of retail's most loved brands is transforming relevance into reven...