EP396: Amazon's Shift to AI Search means it's time to change your listing strategy

Podcast: High Voltage Business Builders Podcast · Neil Twa

Opublikowano: 2026-09-24

Your keyword strategy is dead. If you spend the next 30 minutes listening, you will stop guessing what Amazon wants and start matching buyer intent. This is the shift that separates brands that survive from those that get buried. Amazon is moving from keyword matching to AI-driven intent. Relevance is no longer about stuffing terms. It is about answering the question, what problem does this solve, in plain language. Most sellers are still optimizing for search terms that no longer drive conversions. David, a Voltage member, was stuck at thirty thousand dollars a month. His keyword strategy was dead. He was...