This company is building a Substack competitor geared toward B2B creators

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-09-24

My newsletter: https://simonowens.substack.com/ When Adam Ryan launched Workweek in 2021, the thesis was that some of the most valuable voices in B2B weren't professional journalists or full-time creators, but practitioners who had spent years accumulating expertise inside their industries. Rather than asking those people to quit their jobs and become media entrepreneurs, Workweek would give them the infrastructure to turn that expertise into newsletters and other content — then help them grow and monetize their audiences. Over the past several years, however, that model has evolved considerably. What started as a tightly curated gro...