Are RMNs Finally Getting The Hang of This Collaboration Thing?

Podcast: Retail Media Breakfast Club · Kiri Masters

Opublikowano: 2026-09-23

Are retail media networks finally getting the hang of collaboration? This week, two major announcements have me thinking about the transition from parallel play to collaborative play in retail media. Best Buy is expanding its partnership with Amazon to sell Fire TV ad inventory, while Instacart and Gopuff are teaming up on both delivery and advertising technology. And these aren’t just interesting partnerships on paper: they could change how brands buy, target, and measure retail media campaigns. In this episode, I’m breaking down what each company gets out of these deals, why Best Buy’s audien...