422: How Do You Sell Beef to Someone Who Doesn’t Know Agriculture? with Carollann Romo

Podcast: CattleUSA Daily · CattleUSA | Lauren Moylan

Opublikowano: 2026-09-24

Carollann Romo of the New Mexico Beef Council joins Lauren today on the Cattle USA Daily Podcast to take us behind the scenes of beef marketing and consumer outreach. From understanding what consumers actually care about to reaching people far beyond agriculture, Carollann explains how beef councils work to build trust, tell the beef story and keep beef on the dinner table. The conversation also digs into why the cattle industry can fall into an agricultural echo chamber, how producers can help tell the beef story without becoming influencers, and why connecting with consumers may be more important than...