Chasing Four: Gene McCarthy on the Mile, Michael Jordan, and Building Iconic Brands

Podcast: Built to Finish · Steven Pivnik

Opublikowano: 2026-09-23

"We don't own this brand. Kids do. We just manage it for them." What does chasing a four-minute mile have in common with building a brand people care about? Gene McCarthy joins Steven Pivnik to tell the story behind Chasing Four: A Personal History of Work and Play. Running gave Gene a path out of the Bronx and took him to within one second of the four-minute mile. His career then took him through Nike, the Jordan Brand, Reebok, Timberland, Under Armour, and ASICS. Gene shares what happened when he told Michael Jordan...