Paywall Strategy: How 2 Paywalls Tripled Trial Starts

Podcast: App Marketing by App Masters · Steve Young

Opublikowano: 2026-09-15

Join the App Founders Community: https://appfounders.co/ What happens when you show users 2 paywalls instead of 1? In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads. You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe. I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the numb...