The Operating System for Commerce Media: Jeffrey Cohen on Amazon Ads’ Rise, Retail Media’s Measurement Reckoning, and the Shift from Dashboards to Agents

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-09-17

Retail media was built on a powerful promise: connect advertising directly to transactions and finally show marketers what their media dollars produced. But as the category matures, a harder question is replacing simple attribution: Did the advertising actually cause the sale? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Jeffrey Cohen, Chief Business Development Officer at Skai and former Principal Evangelist at Amazon Ads, for a wide-ranging conversation about the evolution of commerce media—and what happens as intelligent agents begin taking over work once performed through dashboards, spreadsheets, rules engines, an...