#125: Lessons in Launching A Challenger Brand in a Crowded Marketplace with Tish Carless

Podcast: Women's Business · Nicky Denson-Elliott

Opublikowano: 2026-09-20

My guest this week is Tish Carless, co-founder of Picoso, a spiced non-alcoholic drinks brand inspired by her years in Mexico City and Madrid and her decision to stop drinking at 26. Tish shares early work influences, and discusses the social dynamics of sobriety and how a lack of exciting alcohol-free options helped spark Picoso with co-founder Tom, a drinker. We discuss starting a drinks brand with no prior experience - from developing flavours to funding the first products, and their strategy to launch in hospitality before retail, securing listings including Selfridges and Whole Foods along the way. A really...