GLP-1 Kids Gap, REWE Backs Longevity & Apothékary Goes Experiential

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-09-25

REWE's buyers have put longevity on the official retail agenda — and new GLP-1 research just opened an uncontested paediatric supplement niche. If you sell into European health channels, today's briefing is a ranging and positioning checklist. In this episode: New research found nutritional deficiencies in nearly 1 in 6 children taking GLP-1 drugs including Ozempic, Saxenda and Trulicity — a paediatric supplement gap no European brand has yet moved to fill. At the 173rd MLF trade meeting hosted by REWE Engelhardt in Herten, longevity was named a defining category megatrend, signalling that German grocery buyers are actively ready to rang...