How This Ex-Attorney Reinvented Hard Candy as a Health Tool

Podcast: The Startup CPG Podcast · Startup CPG

Opublikowano: 2026-09-25

In this Founder Feature, host Caitlin Bricker sits down with Erica Haft, founder of Sweeter Collective, an organic hard candy brand modernizing the category with just 16 calories, less than 3 grams of sugar, and nearly 2 grams of fiber per piece. Erica spent almost 10 years as an attorney before leaving law behind to build the brand. Her inspiration was close to home: her mother, a registered dietitian, has eaten hard candy daily for over 30 years to satisfy her sweet tooth without derailing her health goals. After nearly two years of R&D, including an early attempt at...