The Growth Opportunity in Your Data

Podcast: Banking Transformed with Jim Marous · LLH Media

Opublikowano: 2026-09-22

Lifecycle campaigns beat acquisition by 2 to 6 times. Acquisition still gets the budget. Marquis analyzed thousands of campaigns across more than 100 banks and credit unions and found that lifecycle programs, the work an institution does with the account holders it already has, run 2 to 6 times more efficient than acquisition and prospecting. Our 2026 State of Financial Marketing report puts acquisition first among priorities, with retention and cross-sell well behind. The priority order and the return order point in opposite directions, and most institutions have not noticed. Satin Mirchandani, Chairman and CEO...