What’s Next for Blueberry Varieties?

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-09-25

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Oregon Blueberry Sales Manager Doug McCann. Oregon Blueberry is one of the largest wholesale blueberry nurseries in North America. McCann brings deep expertise in supply-and-demand forecasting, and his work supports decision-making across the blueberry supply chain. He’s also an active participant in industry conversations, regularly engaging through research, conferences and fellow growers to stay ahead of emerging trends. “ Yield has been a consistent driver in our bree...