Your Customers Owe You Money—But Should You Risk Losing Them to Collect It? | Bill Ferrier

Podcast: The Thought Atlas Podcast · Blessed Osagie Igberase (Blisado)

Opublikowano: 2026-09-25

What if improving cash flow isn’t about finding more customers—but getting better at collecting the money your existing customers already owe you? Bill Ferrier, founder of Ready, Set, Collect, has more than 40 years of experience in the credit and collections industry. He argues that collections should be treated as an integral part of the business cycle and that collection teams need training just as sales teams do. In this conversation, Bill explains why overdue accounts are often a training problem, why simply asking customers to pay isn’t enough, and how “high-gain questions” can help c...