Are betting apps fueling a sports bubble?

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-09-24

Sports betting has become one of the most important new revenue streams in sports media, but the relationship is quickly moving beyond simple advertising. News organizations and broadcasters are increasingly incorporating betting odds and prediction-market data directly into their coverage, blurring the line between journalism and gambling promotion. At the same time, legalized betting may be helping drive more attention toward live sports, giving fans a financial incentive to watch games they otherwise wouldn't care about — just as streamers like Amazon, Netflix and YouTube are bidding aggressively for sports rights and team valuations continue to climb. ...