Buying Smarter: How AI Is Reshaping Programmatic with OpenX's Stacey Bohrer

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-09-24

In this episode of Life in Digital, host Daniel Bolter is joined by Stacey Bohrer, SVP Global Buyer Development at OpenX, to explore how programmatic is evolving around the needs of modern media buyers. Stacey shares her perspective on OpenX today, the changing expectations of buyers and partners, and the challenges facing the industry as technology continues to move at pace. The conversation dives into OpenXBuild and OpenX IQ, exploring how OpenX is developing new tools to help buyers make smarter decisions and navigate an increasingly complex programmatic landscape. Daniel and Stacey also unpack where AI is...