The birth of India's call centre industry

Podcast: Business Daily · BBC World Service

Opublikowano: 2026-09-26

In 1997, after years working abroad, Pramod Bhasin returned to India and spotted an opportunity that would help transform his country's economy. Despite major telecommunications challenges, he went on to set up India's first call centre, laying the foundations for a new outsourcing industry. In 2019, he told Rebecca Kesby how he overcame unreliable phone lines, scepticism and technical hurdles to turn an ambitious idea into reality. Witness History is a short BBC World Service podcast about history that takes you inside big moments from the past through first-hand testimony and archive. Each weekday, in...