Cal AI’s Co-Founder Shares His App Growth Secrets

Podcast: App Marketing by App Masters · Steve Young

Opublikowano: 2026-09-26

How do you go from $9 in your bank account to building and selling a company in just 15 months? In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution. Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+ influencers, 20+ TikTok accounts, and a high-volume content strategy, eventually leading to the company being acquired by MyFitnessPal. Jake shares what actually worked, including why giving creators more creative freedom can...