The Reluctant CEO: How Caring Saved a Company on the Brink with Trevor Muir

Podcast: The Business Development Podcast · Kelly Kennedy

Opublikowano: 2026-09-27

Ten weeks after Trevor Muir became CEO of Surepoint Group, the bank swept $400,000 from the company’s account and froze its line of credit. Surepoint could not make payroll. Trevor had already turned down the job twice. Now he had to decide what to tell the people whose livelihoods depended on the company. In Episode 368 of The Business Development Podcast, Kelly Kennedy speaks with Trevor about telling his team the truth, asking employees and vendors for help, and rebuilding a company around the principle of caring for people. Trevor also shares how a period of depression changed th...