Expensive Mistakes: Lauren Penny on How to Create Profitable In-Person Events Without Learning the Hard Way

Podcast: Real Unicorns Don't Wear Pants · Nicole Cherie, Client Attraction Wonder Woman, Nicole Barker

Opublikowano: 2026-09-27

A packed room doesn’t automatically make a profitable event. And Nicole has the $125,000 receipt to prove it. After one of her first events brought in $125K - and promptly cost her $125K to produce - Nicole sits down with Lauren Penny, an event strategist with 22+ years of experience behind massive productions including the Olympic Games and FIFA World Cup. Because the expensive mistakes usually aren’t the glamorous ones. They’re buried in contracts, catering minimums, backup plans, timing, staffing, and dozens of tiny logistical decisions you didn’t even know you were sup...