Stop Getting Ripped Off in Affiliate. Annabel Gray on How to Audit Your Own Program | #667

Podcast: Add To Cart: Australia’s eCommerce Show · Nathan Bush

Opublikowano: 2026-09-27

Affiliate is one of the most powerful channels in ecommerce, and one of the easiest to waste money on. Annabel Gray runs Silverbean's APAC business, and her mission is simple: help brands understand the channel so they don't get ripped off. his is a deep dive into a channel most ecommerce teams under-use and misunderstand, and where AI is about to change everything. In this episode: Coupons and cashback still work, but only if you manage them and change behaviour, not set and forgetAnyone who...