AI is Bollywood's cheapest new hire

Podcast: Daybreak · The Ken

Opublikowano: 2026-09-27

Bollywood has been seeing tough times since Covid. Theatre footfall still haven't recovered, even as box office numbers soar, and budgets for filmmakers are only getting tighter. AI seems to have a brought a glimmer hope for some in the industry, as it slowly makes its way into every stage of filmmaking. From identifying good concepts to writing scripts, storyboarding scenes, generating entire shots, to even replacing some VFX work. Studio heads familiar with the space project shrinking crews and are already seeing timelines grow shorter. Still, it doesn't make the trade-off any...