Can Route 66 towns survive on nostalgia?

Podcast: Business Daily · Business Daily

Opublikowano: 2026-09-27

We're heading west along America's famed Route 66. As the road celebrates its 100th birthday, Victoria Craig finds out whether the pull of neon-drenched nostalgia is still attracting visitors and whether new investment can secure the future of the towns that depend on it. Presenter/producer: Victoria CraigYou can email the team: businessdaily@bbc.co.uk(Photo: A sign celebrating 100 years of Route 66: Credit: Victoria Craig) MARKET DATA & FULL FINANCIAL REPORT The complete stock analysis, private sector data sheets, and the full investigative breakdown mentioned in this business report are now available for secure download: 👉 ACCESS FULL FIN...