The Silver Economy in 2026: Serving the Fast-Growing Senior Market

Opublikowano: 2026-09-27

Episode 396: The $19 Trillion Blind Spot 🔗 Read the full article here: https://smartkeys.org/silver-economy/ In this episode of the SmartKeys podcast, we dismantle one of modern business's most pervasive blind spots: the obsession with youth marketing at the expense of global wealth's true epicenter. While tech roadmaps constantly chase Gen Z influencers and teenage early adopters, adults aged 60 and over currently drive an astounding $19 trillion in global consumer spending each year—a figure projected by World Data Lab to reach $34 trillion by 2036. In the United States alone, the 50+ demographic generates $12.5 trillion annually, accounting for nearly one i...