DHL Buys Into Eastern Europe, Pieces Opens 45 Stores

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-09-28

DHL eCommerce is buying up last-mile carriers across Eastern Europe's fastest-growing markets. And Pieces is opening 45 physical stores in Benelux while rivals go digital-only. Here's what both moves mean for your business. In this episode: DHL eCommerce is actively seeking further acquisition targets across Eastern Europe following its planned purchase of Baltic carrier Venipak, betting that owning last-mile infrastructure outright is the only way to compete in the continent's fastest-growing ecommerce markets. A Practical Ecommerce framework argues that platform-reported ROAS is increasingly unreliable as AI-optimised campaigns claim credit for sales that would have happened anyway — and pr...