Mortgage Leads - The Best Way To Ruin A Good Idea Is To Ask People What They Think

Podcast: Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Alex Curtis

Opublikowano: 2026-09-28

The fastest way to ruin a good idea is to ask people what they think of it. In this episode Alex Curtis and Stephanie go through the businesses that would never have existed if they had listened to their own market research, and what that means for the way advisers test their marketing. Red Bull: a smaller can, more expensive than Coke, and it tastes worse. No survey would ever have approved it, and it built a business that owns Formula One and football teams off one product. Domino's: customers said the crust tasted like...