EP400: Amazon Free Prime Offsite: How to Save 25% on Fulfillment Without Losing Control

Podcast: High Voltage Business Builders Podcast · Neil Twa

Opublikowano: 2026-09-28

Amazon just handed sellers a twenty-five percent cut on offsite Prime fulfillment. Most brands see that as a line item win. I see it as a margin reset. If you are not using that discount to fund your Amazon Ads or protect your net margin, you are leaving money on the table. This is not just a shipping update. It is a structural shift in how Amazon controls the customer experience. When you spend the next thirty minutes with me, you will understand why the free Prime badge is a double-edged sword for your brand. You will learn how to...