Let's Talk PR & More show #131: Doug Simon, DS Simon Media, on AI in the newsroom

Podcast: Let’s Talk PR & More! · Sherry Goldman

Opublikowano: 2026-09-28

Sherry Goldman's guest is Doug Simon, founder and CEO of DS Simon Media. Sherry and Doug discuss the findings of the "2026 TV News Producers Report: AI In the Newsroom." Their conversation covers how TV news producers are using AI to find stories; how and why 70% of TV news producers say they will more likely air a story if it's optimized for AI search; the increasing receptivity of news producers on using brand-focused content, and the changing types of spokespeople that news producers are looking to book today. They also discuss ways PR pros can adapt to today's AI-focused media...