MTV VMAs: Does anyone even watch award ceremonies anymore?

Podcast: What in the World · BBC World Service

Opublikowano: 2026-09-28

Madonna won Artist of the Year and Taylor Swift made a splash at Sunday’s MTV Video Music Awards - she became the most decorated performer in VMA history, and premiered her music video for Patient Zero, the lead single from the encore to her album The Life of a Showgirl. And there’s a reason the VMAs might have been so keen to have her - award ceremonies aren’t pulling the big audiences that they used to. Millions of people used to tune in and pore over the outfits and the speeches, hoping their favourite artist...